UNICEF recruits 01 Consultancy / Communication (Public Advocacy)
Consultancy: Communication (Public Advocacy), ESARO, Nairobi, 11.5 months
Job Number: 523571 | Vacancy Link
Locations: Africa: Kenya
Work Type : Consultancy
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
TERMS OF REFERENCE FOR INDIVIDUAL CONSULTANTS
TERMS OF REFERENCE FOR INDIVIDUAL CONSULTANTS
PART I |
Title of Assignment |
International Consultancy – Communication (Public Advocacy) |
Section |
Communication |
Location |
Nairobi, Kenya |
Duration |
11.5 months (175 days within a period of 11.5 months) |
Start date |
From: 2 September 2019 |
To: 14 August 2020
|
Background and Justification
Globally, UNICEF has a renewed focus on investing on the second decade of life. In Eastern and Southern Africa this global vision is being translated across the broad programmatic areas of adolescent health, girls’ education, skills development, protection from violence, innovation and youth empowerment for increased participation and contribution from young people on the issues that affect them most.
UNICEF Eastern and Southern African Regional Office (ESARO) Communication section is working to galvanise and strengthen regional youth engagement platforms; using digital platforms to strengthen regional priorities and programmes through public campaigns; creating customizable communication and advocacy tools that empower young people to become agents of change; and working with young people to create a credible voice on adolescent development in the region.
UNICEF therefore requires the services of a public advocacy expert skilled in providing opportunities for adolescents/young people to communicate and advocate for their rights, concerns and needs;
engaging influencers who strengthen young peoples’ voices; creating content that engages youth on a range of social media platforms; and working with young people to speak out about their rights to a range of influential audiences, including decision makers and the private sector.
Scope of Work
Under the supervision of the Regional Chief of Communication the Consultant will:
· Facilitate production of Eastern and Southern Africa-focused content and communications materials on UNICEF ESARO’s regional advocacy priorities;
· Provide support to UNICEF ESARO’s group of youth digital reporters, including creating a pack of practical tools for producing photo and video content from start to finish, and providing consistent constructive feedback on content development;
Support Country Offices in the roll out of the Youth Advocacy Guide (launching 3 July 2019) and the linkages in Country Office public advocacy plans;
Support digital strategy in terms of content and youth engagement for UNICEF Africa social media platforms;
Identify interviewees, contact, and then technical assistance in the review of questions developed for 20 podcasts on UNICEF’s strategic priorities and Generation 2030;
Work on digital and media engagement around UNICEF’s Cause Framework launches;
Provide support to regional media outreach on the drought situation in the Horn of Africa (Ethiopia, Kenya, Somalia and Uganda);
Disseminate materials/content/messages to internal channels through UNICEF Division of Communication and National Committees.
Under the supervision of the Regional Chief of Communication for Eastern and Southern Africa, the Consultant will also regularly liaise with colleagues in Country Offices and Headquarters on digital content, style and storytelling, particularly in relation to engaging youth audiences. S/he will also support the creation and coordination of social media strategies and campaigns, monitoring and analysis, and moderation of platforms.
The Consultant may also be called on to provide technical assistance to Country Offices and ESARO staff in producing their own content and championing wider digital editorial processes, the development of youth-focused advocacy strategies and in undertaking media work on humanitarian emergencies and global advocacy priorities.
The Consultant will be required to work with a variety of parties involved in the assignment and will need to develop positive working relationships with partners, stakeholders, and UNICEF staff.
Deliverables |
Duration
(Estimated # of days or months)
|
Timeline/Deadline
|
Schedule of payment
|
Horn of Africa media work:
1 x press release
2 x feature stories
1 x media pitch
1 x social media package |
15 days
|
2 September – 30 September 2019
|
10 per cent
|
World Children’s Day / CRC@30 Instagram competition:
Coordination of competition
2 x social media packs
Coordination of x 3 photography shoots
|
15 days
|
1 October-29 October 2019
|
10 per cent
|
Provide support to youth digital reporters:
1x pack of practical tools for producing photo content
1x pack of practical tools for producing video content
8 x photo / blog packages reviewed, and feedback provided to Country Offices
8 x video packages reviewed, and feedback provided to Country Offices
|
25 days
|
30 October – 17 December 2019
|
15 per cent
|
Support Country Offices in the roll out of the Youth Advocacy Guide:
5 x youth-produced films linked to Youth Advocacy Guide CO projects
|
20 days
|
18 December – 27 January 2020
|
10 per cent
|
Technical assistance – review and content editing of podcasts:
10 podcasts reviewed and edited |
15 days
|
28 January – 21 February 2020
|
10 per cent
|
UNICEF’s Cause Framework:
1 x Early Childhood Development media pitch
1 x ending Violence Against Children media pitch
1 x feature x 4 Cause Frameworks
1 x Uprooted pitch |
30 days
|
24 February – 17 April 2020
|
15 per cent
|
Technical assistance – review and content editing of podcasts:
Second batch of 10 podcasts reviewed and edited
|
15 days
|
20 April – 12 May 2020
|
10 per cent
|
Support digital strategy for UNICEF Africa social media platforms:
4 x social media packs around regional priorities
|
20 days
|
18 May – 25 June 2020 |
10 per cent
|
Support digital strategy for UNICEF Africa social media platforms:
3x Facebook Live
5 Instagram stories
|
20 days
|
29 June – 30 July 2020 |
10 per cent
|
TOTAL DAYS |
175 days
|
|
100 per cent
|
Payment Schedule
Payment will be made upon the satisfactory quality deliverables as scheduled and described in the previous section.
Desired competencies, technical background and experience
Advanced university degree in Communication, Journalism, Public Relations or a communication-related field; a university degree in a related field plus an additional two years of required relevant professional experience may be accepted in lieu of the advanced university degree
At least 8 years of professional work experience in Communication, or a related field;
Proven advocacy experience and good knowledge of development issues, especially children’ issues and UNICEF’s work;
Strong media relations in Eastern and Southern Africa Region
Excellent project management, analytical and writing skills;
Has highest-level communication skills, including engaging and informative formal public speaking.
Able to work effectively in a multi-cultural environment.
Strong knowledge of Eastern and Southern Africa
Demonstrates and shares detailed technical knowledge and expertise.
Administrative issues
The assignment will be based in Nairobi, Kenya.
Any cost incurred to enable the Consultant to successfully carry out the assignment, such as phone, equipment, and Internet, will be covered entirely by the Consultant
Planned travel from Nairobi to
|
Time Frame
|
Duration
|
All Inclusive Travel Cost* (Quote in US$)
|
South Africa |
To be determined at a later date
|
3 days
|
|
Zimbabwe |
To be determined at a later date
|
4 days
|
|
Zambia
|
To be determined at a later date
|
4 days
|
|
Conditions
The candidate selected will be governed by and subject to UNICEF’s General Terms and Conditions for individual contracts.
Travel to South Africa, Zambia and Zimbabwe is required.
The consultant will be responsible for travel arrangements related to this ToR and should include an all-inclusive estimated travel costs in accordance with UNICEF’s travel rules and procedures.
As per UNICEF DFAM policy, payment is made against approved deliverables. No advance payment is allowed unless in exceptional circumstances against bank guarantee, subject to a maximum of 30 per cent of the total contract value in cases where advance purchases, for example for supplies or travel, may be necessary.
The drafts and final documents, as well related data, will be the property of UNICEF after completion.
Application
Candidates will be requested to submit the following documents:
Expression of interest / motivation letter
Curriculum Vitae
References and/or Reference Letters
Quoted daily fees
Candidates should indicate their all-inclusive fees (including lump sum travel on mission to South Africa, Zambia and Zimbabwe and subsistence costs, as applicable).
Applications submitted without a fee/ rate and all-inclusive travel and living expenses will not be considered. Please note that only shortlisted candidates will be contacted.
Closing Date Tue Jul 16 2019 21:55:00 GMT+0100 (Afr. centrale Ouest)