Description du poste
Job Purpose

This role covers Convenience Retail (CR), Other Non-Fuel Retailing (Mobile financial services- car wash…) marketing aspects within Vivo Energy to the targeted Retail in the markets where we operate and aspire to operate.

The overall objective is to assist the Operating Units (OU’s) in the development and implementation of marketing programs for ONFR that will support the achievement of market penetration, brand health and financial targets.

The role requires a good understanding of shopper marketing strategies and tactics, and general consumer and shopper marketing principles. A deep understanding of the external market and competitor activities is also essential.

Principal Accountabilities

Brand management

Ensure compliance with Brand guidelines and support in maintaining brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand.
Ensure consistency in overall campaign message and brand communications across the Operating Units.
Monitor brand health KPI’s (awareness – preference – trial – loyalty) for the different categories

Planning

Support OUs in the development of brand plans with an eye toward growth and profitability.
Ensure submission of the marketing activities grid and Consolidate them per category in one document
Ensure submission of partners’ marketing activities (FMCG – Food Alliance & Financial services) for the top 10 OUs in priority
Work with the OU teams to create promotional programs and strategies that drive sales, traffic and conversion that differentiate from the competition
Develop marketing campaigns toolkits when required

Execution & Reporting

Follow up the implementation of the marketing activities as per plan for all categories with a focus on CR (shops & QSR) and LPG
Ensure marketing campaigns proposal are submitted ahead of time (ideally between 2 – 3 months)
Facilitate the marketing best practices sharing across OUs
Ensure consistency in similar marketing activities implemented across the Operating Units.
Work closely with the marketing managers and category managers in implementing the CR framework (product assortment – pricing).
Ensure that all marketing activities/campaigns are pre & post evaluated through the online ROMI website
Develop and maintain monthly update reports on categories & competitor activities and marketing budgets

Business performance:

Measure and report performance of all marketing campaigns, and assess against goals (ROMI and KPIs) in collaboration with the OU Marketing Managers
Analyze the CR key metrics (footfall – average basket size) performance per OU on monthly basis through POS data
Analyze sales/revenue performance on monthly basis per category
Job Knowledge, Skills & Experience:

Mid-level Marketing professional with 5 years’ experience at Brand Manager level, preferably in an FMCG company

Good Retail and/or Trade Marketing experience would be a plus

Good knowledge of marketing operational (promotions, activations, new product launch etc)

Brand management knowledge (brand essence,brand positioning,communication guidelines, etc)

Project management skills: ability to handle multiple projects at a time.

Personal attributes include:

Ability to work collaboratively as well as independently

Ability to work virtually and provide the needed support

Results oriented and self-motivated

Good capacity of organisation and prioritization

Strong consumer and shopper orientation

English is essential and French is a plus