Wave recruits 01 BTL Manager
Wave Mobile Money Inc
Cotonou, Bénin
BTL Manager
Our missionWe’re making Africa the first cashless continent.
In 2017, over half the population in Sub-Saharan Africa had no bank account. That’s for good reason—the fees are too high,the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced tokeep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spendhours waiting in line to pay school fees in cash.We’re solving this by building financial services that just work: no account fees, instantly available, and acceptedeverywhere. In places where electricity, water and roads don’t always work, you can still send money with Wave. InNovember 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and businesspayments. In 2019, we expanded to Cote d’Ivoire. Now, we have millions of users and are growing fast. Our goal is to makeAfrica the first cashless continent. And that’s where you come in….
How you’ll help us achieveitWe’re looking for a BTL Manager for Benin who’s creative, resourceful, and has experience executing below-the-linemarketing strategies at major FMCG companies within African markets. You’ll help coordinate the day-to-day operations ofour BTL marketing activities and our branding of mobile money agencies in Benin as we rapidly scale our business and helpus maintain desirable user growth and agent activation rates.
In this role, you’ll:Manage day-to-day logistics of marketing operations: roadshows, stands, events, etc.Plan and implement special marketing programs according to the above planUnderstand marketing and commercial sectors goals and constraints and translate these into relevant action sheets& marketing briefsAccountable for preparing and arranging projects Launch plansProvide reports, specifications, and creative briefsRecommending sources (new channels, partnerships, alliances through networking and influencers) for the growth ofour users; basically, help create and develop new BTL activations.Assist in creating, implementing, and developing an annual marketing planManage the relationship with the BTL agencies.Plan & supervise the seasonal on-ground activations & promotions.Draft and execute specific marketing programs according to the plan
Key detailsLocation: You’ll work from our office in Cotonou with frequent travel or temporary relocation to field locations withinBéninYou must have work authorization in BéninThis is a permanent position.Our salaries are competitive and calculated using a transparent formula. We run performance reviews twice a yearand award bonuses to strong performers who have been with the company for more than 6 monthsWe pay 100% of your health care insurance premium cost for yourself and your dependentsWe support working parents – we offer generous parental leave policies (26 weeks for mothers and 4 weeks forfathers) and subsidized childcare when you return to workWe help you live your fullest life now! We subsidize gym memberships, fitness classes, and workout equipmentAirtime reimbursementFree food and a beautiful office space
Requirements4+ years of relevant work experience at a marketing agency, telecom, payment service provider, FMCG or financialinstitution.A Bachelor or similar degree in Marketing, Communication, or any related fields2+ years of experience in managing direct-to-consumer marketing and comfortable with aggressive sales targetsFluency in English is preferred as this role may regularly interact with non-French speakers.Demonstrated commercial experience, as you will also be responsible for creating a marketing strategy, agency, andcampaign management.Knowledge and experience of telecoms and related products with an active vendor list that can deliver results.Expert understanding of the relevant competitive market.
You might be a good fit if youHave successfully executed marketing operations and events.Loves to be in the field, and does not mind doing some handy work.Are diplomatic and have excellent communication skills.Are detail-oriented and seek to achieve excellence in everything you do.Enjoy owning projects – you are autonomous yet know when to escalate problems.Are intellectually curious, creative in the way you go about tackling problems, and embrace failure as a means tospark innovation and growth.Adjust quickly to changing priorities and conditions.
Think about culture and process from the users’ perspective.You are a confident and positive communicator.
OurteamWe have a rapidly growing in-country team in Senegal, Côte D’Ivoire, Mali, Benin and Uganda, plus remote teammembers spread across the world. We’re deeply passionate about our mission of bringing radically affordable financialservices to the people who need them most.We foster autonomy for our employees. You’ll own your own projects at every stage, from understanding the problemto monitoring your solution in production.We’re backed by world-class investors including Founders Fund, Sequoia Heritage, Stripe, Ribbit Capital, Y Combinator and Partech Africa.
How to applyFill out the form below, and upload a resume plus a cover letter, both written in English, describing your interest in Waveand the role. We review applications on a rolling basis.
Link : https://grnh.se/9a0be3914us
Deadline: February 28, 2022