Orange recrute 01 Head Of High Value Segment
Head Of High Value Segment
Ref : CEGY483 | 01 nov. 2020
Date limite de candidature : 01 déc. 2020
Orange Egypt – Smart Village – Egypt
Votre rôlePlanning, Organizing and Budgeting
Set strategic directions to be followed in annually developed departmental plans and business objectives for the department while ensuring alignment with company strategy.Accountable on the implementation of the annual functional plan.Evaluate and authorize all department standards, policies and procedures.
Functional ManagementDirect accountability for the revenue growth of the Postpaid, Hybrid & Youth segmentsDirect accountability for subscribers base growth of the Postpaid, Hybrid & Youth segmentsDirect accountability for their retention activities, churn rate, customer satisfaction and NPSResponsible for developing and following through with the implementation of clear strategies and marketing plans to ensure profitable growth of the segments’ revenues and subscriber base.Set the strategic directions for the segments within scope to be followed in developing the marketing plans and business targets for the segmentsResponsible for leading the segments teams and participating in developing the marketing plans for the 3 segmentsResponsible for leading the segment teams towards designing the most competitive products, services and promotions to achieve OEG’s KPIs for the Postpaid, Hybrid & Youth segmentsDevelop tactical offers to increase market share in the High Value segment, including offers targeting competitors’ high value customer baseDesign and implement well defined acquisition offers to ensure relatively high ARPU of newly acquired customers and thereby best ROIDesign and implement well defined retention offers to preserve revenues and maintain the ARPU of customers at risk of churning and thereby insure best ROIDesign the customer lifecycle and insuring a smooth end-to-end customer experience, and customer satisfaction at all touchpoints.Manage the customer experience design process for streamlining the customer journey and enhancing retention processes, as well as developing retention offers and overseeing direct retention activities.Engage and animate the base through several targeted promotionsAlign with the sales and distribution teams to develop clear and efficient distribution, commissioning, and coverage schemes to ensure best implementation of the above tasksWork closely with the channel marketing team to ensure best visibility of products and promotions as well as animation in channelDevelop and follow through with the implementation of clear well defined migration strategies to secure ARPU stabilization and value creation.Drive the team to monitor and maintain awareness of competition updates and activitiesLead and manage the High Value attack process, with the aim of acquiring high value customers from competitionHarmonize efforts between different commercial departments and divisions to ensure set targets and levels are metWork with the communication team towards development of clear guidelines for the overall brand strategy serving the segments’ under the scope of responsibilityWorking with the research team to design consumer research that gives clear guidelines on the target customers’ habits and attitudes as well as perception and need gaps. Outcome is to be used to help develop targeted propositionsDirect technological resources towards designing propositions that help cater for optimum network utilization as well as capitalize on new convergence opportunities
People ManagementInterview and select direct reports and validate hiring decisions for the department.Provide coaching and request needed training for direct reports ensuring continuous individual development.Ensure a healthy working environment for the department employees through focusing on team building and motivation initiatives.Conduct regular performance and competency evaluations for direct reports while delivering constant constructive feedback for higher achievements and further development.
Bachelor degree from a recognized university in one of the following fields: Business Marketing, EconomicsExperience
A minimum of 10 years experience in marketingA minimum of 7 years experience in the telecommunication sector.CompétencesStrong knowledge of marketing fundamentals & strategic thought process.Project management skills.Customer OrientedStrong planning and organizational backgroundGood strategic thinking based knowledge in marketingStrong financial & budgeting skillsExcellent communication & interpersonal skillsStrong negotiations skillsExcellent presentation skillsDemonstrate ability to achieve set resultsAbility to work under pressureHigh ability to transfer knowledgeExpertise in Microsoft Office ToolsOperational knowledge of PC, Office software.Effective managerial skills.Planning & strategic thought process.Knowledge of Egyptian market.Ability to work within a multi cultural environment.Team playerExcellent interpersonal skillsHigh teamwork skillsProblem solving skillsHigh analytical skillsFluency in Arabic and English is a must.
EntitéConsumer Business Unit
Leading the Postpaid, Hybrid & Youth segments and being responsible for the efforts designed to achieve the entire set of commercial KPIs, including Revenue Growth, Acquisition, Retention, Usage Stimulation, Active Base Growth, High Value Customer Base Growth, Market share Growth, Value Share Growth, ARPU, Customer Satisfaction and NPS.