Orange recruits 01 Head Of High Value Segment

Head Of High Value Segment

Ref : CEGY430 | 19 mai 2020

Date limite de candidature : 19 juin 2020

Telecom orange egypt smart – Egypt

Votre rôle

Leading the Postpaid, Hybrid & Youth segments and being responsible for the efforts designed to achieve the entire set of commercial KPIs, including Revenue Growth, Acquisition, Retention, Usage Stimulation, Active Base Growth, High Value Customer Base Growth, Market share Growth, Value Share Growth, ARPU, Customer Satisfaction and NPS.

Planning, Organizing and Budgeting

Set strategic directions to be followed in annually developed departmental plans and business objectives for the department while ensuring alignment with company strategy.

Accountable on the implementation of the annual functional plan.

Evaluate and authorize all department standards, policies and procedures.

Functional Management

Direct accountability for the revenue growth of the Postpaid, Hybrid & Youth segments

Direct accountability for subscribers base growth of the Postpaid, Hybrid & Youth segments

Direct accountability for their retention activities, churn rate, customer satisfaction and NPS

Responsible for developing and following through with the implementation of clear strategies and marketing plans to ensure profitable growth of the segments’ revenues and subscriber base.

Set the strategic directions for the segments within scope to be followed in developing the marketing plans and business targets for the segments

Responsible for leading the segments teams and participating in developing the marketing plans for the 3 segments

Responsible for leading the segment teams towards designing the most competitive products, services and promotions to achieve OEG’s KPIs for the Postpaid, Hybrid & Youth segments

Develop tactical offers to increase market share in the High Value segment, inclusing offers targeting competitors’ high value customer base

Desigin and implement well defined acquisition offers to ensure relatively high ARPU of newly acquired customers and thereby best ROI

Desigin and implement well defined retention offers to preserve revenues and maintain the ARPU of customers at risk of churning and thereby insure best ROI

Design the customer lifecycle and insuring a smooth end-to-end customer experience, and customer satisfaction at all touchpoints.

Manage the customer experience design process for streamlining the customer journey and enhancing retention processes, as well as developing retention offers and overseeing direct retention activities.

Engage and animate the base through several targeted promotions

Align with the sales and distribution teams to develop clear and efficient distribution, commissioning, and coverage schemes to ensure best implementation of the above tasks

Work closely with the channel makreting team to ensure best visibilty of products and promotions as well as animation in channel

Develop and follow through with the implementation of clear well defined migration strategies to secure ARPU stabilization and value creation.

Drive the team to monitor and maintain awareness of competition updates and activities

Lead and manage the High Value attack process, with the aim of acqquiring high value customers from competition

Harmonize efforts between different commercial departments and divisions to ensure set targets and levels are met

Work with the communication team towards development of clear guidelines for the overall brand strategy serving the segments’ under the scope of responsibility

Working with the research team to design consumer research that gives clear guidelines on the target customers’ habits and attitudes as well as perception and need gaps. Outcome is to be used to help develop targeted propositions

Direct technological resources towards designing propositions that help cater for optimum network utilization as well as capitalize on new convergence opportunities

People Management

Interview and select direct reports and validate hiring decisions for the department.

Provide coaching and request needed training for direct reports ensuring continuous individual development.

Ensure a healthy working environment for the department employees through focusing on team building and motivation initiatives.

Conduct regular performance and competency evaluations for direct reports while delivering constant constructive feedback for higher achievements and further development.

Votre profil

Bachelor degree from a recognized university in one of the following fields: Business Marketing, Economics

A minimum of 10 years experience in marketing

A minimum of 7 years experience in the telecommunication sector.

Compétences

Strong knowledge of marketing fundamentals & strategic thought process.

Project management skills.

Customer Oriented.

Strong planning and organizational background.

Good strategic thinking based knowledge in marketing.

Strong financial & budgeting skills.

Excellent communication & interpersonal skills.

Strong negotiations skills.

Excellent presentation skills.

Demonstrate ability to achieve set results.

Ability to work under pressure.

High ability to transfer knowledge.

Expertise in Microsoft Office Tools.

Operational knowledge of PC, Office software.

Effective managerial skills.

Planning & strategic thought process.

Knowledge of Egyptian market.

Ability to work within a multi cultural environment.

Team player.

Excellent interpersonal skills.

High teamwork skills.

Problem solving skills.

High analytical skills.

Fluency in Arabic and English is a must.

Entité

Consumer Business Unit

Contrat

Regular