Orange recruits 01 Director, Mobile Consumer Marketing

Director, Mobile Consumer Marketing

Ref : CEGY429 | 15 mai 2020

Date limite de candidature : 15 juin 2020

Telecom orange egypt smart – Egypt

Votre rôle

Planning, Organizing and Budgeting

Set strategic directions to be followed in annually developed departmental plans and business objectives for the department while ensuring alignment with company strategy.

Accountable on the implementation of the annual functional plan.

Evaluate and authorize all department standards, policies and procedures.

Functional Management :

Establish the vision and strategy for the mobile marketing calendar aligned with company vision and mission defining Mass market segmentation and prospects.

Develop the innovative propositions  based on targeted segments specifications for acquisition, retention and revenues to achieve the budget and enhancing Segments products and services

Accountable for the overall segments products & services, revenue and profitability, through profit and loss analysis, monitoring daily figures across all touch points and adjusting forecasts, establishing pricing and creating a value propositions in addition to the ownership of segments share and value share vs. the competition.

Design and implement well defined acquisition offers to ensure relatively high ARPU of newly acquired customers and thereby best ROI

Design and implement well defined retention offers to preserve revenues and maintain the ARPU of customers at risk of churning and thereby insure best ROI

Design the customer lifecycle and ensure a smooth end-to-end customer experience, and customer satisfaction at all touchpoints.

Manage the customer experience design process for streamlining the customer journey and enhancing retention processes, as well as developing retention offers and overseeing direct retention activities.

Engage and animate the base through several targeted promotions

Responsible for managing segment proactive and reactive retention programs and Oversee sales channels strategy, plan and develop segment channel specific propositions and apply the best commission/pointing stricter per sales channel for the Mass segment products.

People Management :

Interview and select direct reports and validate hiring decisions for the department.

Provide coaching and request needed training for direct reports ensuring continuous individual development.

Ensure a healthy working environment for the department employees through focusing on team building and motivation initiatives.

Conduct regular performance and competency evaluations for direct reports while delivering constant constructive feedback for higher achievements and further development.

Votre profil

Bachelor degree of Science, MBA is a plus.

15 years of experience in Telecoms & Marketing.

Minimum 5 years of experience in the service design of telecom products and services.

Compétences

Very good marketing & business sense with strong customer focus.

Results oriented with strong quantitative analysis skills

Good interpersonal skills

High team work, communication and leadership skills

Strong strategic and concept development skills

Strong understanding of operational commercial implications of applying customer experience recommendations

Able to work collaboratively across the organization and with external partners

Active performance management, gives clear direction and delegates well with clearly understood deliverables.

Good understanding of product development processes and pitfalls.

Entité

Consumer Business Unit

Contrat

Regular