WaterAid recrute 01 Consultant – Campaigning, Digital & Media Training

Job description

Since our creation in 1981, we have remained resolutely focused on addressing these three critical lifechanging elements in our communities.

Without these three elements, communities cannot live with dignity and health. With these three elements, people can release their potential, break free from poverty and change their lives for good. Children grow up healthy and strong, women and men earn a living, whole communities begin to prosper. It is based on the premise that water and sanitation are essential human rights and services, vital for health, education and livelihoods.

In West Africa WaterAid has teams in seven countries (Burkina Faso, Ghana, Liberia, Mali, Niger, Nigeria, Sierra Leone) and works with partners to transform millions of lives every year.

It strives to transform people’s lives, providing taps and toilets and advocating for change through skills development.

Deadline: 30 October 2023

Date of the training: TBC W/C 29th January or W/C 5th February 2024

Training Location: West Africa (Senegal – TBC)

Context and objectives

In 2022, WaterAid launched a new global strategy that aims to achieve ambitious targets by 2032. The organisation seeks to provide sustainable and safe WASH services to an additional 400 million beneficiaries, as well as mobilize an additional $15 billion annually for WASH solutions in low- and middle-income countries. To achieve this, WaterAid will significantly scale up its outreach efforts in the countries where they work and in key national capitals to accelerate the achievement of SDG 6. WaterAid will also partner with other actors to maximise their influence across sectors and use policy research, lobbying and advocacy to give other actors the will and means to promote the issue of WASH services.

This year, Country Programmes in the West Africa region have developed and launched their own country strategies with a strong ambition to influence policymakers.

To achieve this, the Advocacy, Communications in Country Programmes must coordinate and support outreach work through a strong, SMART plan aligned with the objectives, Global Advocacy Priorities (GAP) and regional and global opportunities. To this end, the regional advocacy, communication and research team is organising a capacity building training to support country teams in implementing their programme

General Objectives

The objective of campaigns capacity building training is to equip our teams with the knowledge, skills, and resources needed to effectively plan, implement, and manage successful campaigns offline and online (digital). The training aims to enhance participants’ abilities to advocate for a specific cause, raise awareness about an issue, or mobilise support for a particular goal.

The key objectives of campaigns capacity building training may include:

• Strategic Planning: Teach participants how to develop well-structured and strategic campaign plans, including setting clear goals, identifying target audiences, and creating actionable steps.
• Media and Communication Skills: Reinforce reactive media work and enhance participants communication skills, including messaging, storytelling, public speaking, engaging with media to effectively convey campaign messages.
• Advocacy and Lobbying: Provide knowledge on advocacy techniques, lobbying strategies, and engaging with policymakers or stakeholders to influence decisions and policies related to the campaign.
• Digital and Social Media: Train participants on leveraging digital and social media platforms to reach a broader audience, raise awareness, mobilise support for the campaign and social marketing
• Community Mobilisation: Provide skills in community organising, outreach, and engagement to build a strong base of supporters and volunteers for the campaign.
• Monitoring and Evaluation: Teach participants how to measure the impact and effectiveness of their campaigns, using key performance indicators and evaluation techniques to assess progress and make necessary adjustments.

By achieving these objectives, campaigns capacity building training aims to empower participants to run more efficient, influential, and impactful campaigns, ultimately contributing to WaterAid ambitions.

Expected results

• Participants should be able to develop effective and well-structured campaign strategies aligned with Country Programme objectives and Global Advocacy Priorities.
• Participants should also be able to use the knowledge from the training to leverage existing regional and global opportunities to develop more defined action plans and key messages
• Increase participants capacity for reactive media work and build strong connections with the most influential local/regional journalists and their editors so that they can help amplify advocacy messages, monitor and challenge decision-makers on the commitments made and the implementation of existing policies
• Participants have the skills to identify stories from WaterAid’s work which will be interesting to local, regional or even international media linked to major global themes such as climate, health, gender and innovation; to respond to interview requests, write press releases, blog, storytelling to explain the challenges of the communities WaterAid works with and WaterAid’s efforts to promote access to water, sanitation and hygiene to all vulnerable groups, in line with the language of WaterAid’s values,
• To have an understanding of the most effective local and regional media platforms to reach targeted audiences
• To be able to make the case for financial and human resources within their Country Programmes for media and communications to support advocacy, fundraising and programme work.
• Increased engagement and awareness with enhanced communication skills and the use of digital tools, campaigns are likely to reach a broader audience, leading to increased awareness and engagement with the campaign’s message and goals.
• Participants can develop a digital plan/strategy, including publication plan
• Stronger Community Support: With community mobilisation skills, campaigns can build a stronger and more committed base of supporters, furthering their impact on the ground.

Training session management

Sessions

Trainers

Number of days

Campaign

Consultant /Agency

3.5 days

Media

In house – UK media team

Digital

Consultant /Agency

1.5 days

Purpose of the consultancy

Campaign training

Objectives: The Consultant shall be expected to:

• Design a programme campaiging, media training and digital training programme close collaboration with Regional Communication Manager and Regional Advocacy Manager (summary of the training programme agenda, including number of days/modules required, preparation work, should be included in the offer)
• Conduct one training course on campaigning (advocacy, policy analysis, lobbying, public campaigning). The training should provide knowledge of the strategies for advocacy and lobbying, creation of messages and communication with relevant stakeholders and the public in general, building partnerships, practical use of the advocacy communications tools, with a special focus on digital media. The training should also provide practical knowledge and capacity for developing advocacy action plans, focused on WASH. Before the training, the Consultant will send preparatory work to all the participants (by Country). After the training is conducted, the participants will develop/or update short advocacy plans on their advocacy priority.

Digital training

Objectives: The Consultant shall be expected to:

Equip participants with the appropriate skills to develop digital strategies/plans:

• The training plan will cover all the following social platforms: Twitter X (officially known as Twitter), Facebook, Youtube, LinkedIn, Instagram. But particular emphasis will be placed on channels of influence and mobilisation such as X and Facebook.
  Conduct a module on social marketing and behaviour change, aimed at both the general public and the marginalised communities as well as on advocacy
• Organise practical exercises during which participants will be able to create content (develop messages, create short videos, visuals) adapted to different audiences and platforms, depending on the themes and targets. Introduce participants to the creation of effective, high-impact content.
• Engage participants to analyse audience data to derive insights and make informed decisions. Understand key performance indicators (KPIs) for measuring community success.

Deliverables

• Training and quality assurance of advocacy and digital plans on WASH, which should be conducted in February 2024.
• Certificates and symbolic rewards for the three best participants, to be chosen jointly by the Consultant and the steering committee.
• Final report with recommendations and lessons learned during the training.

Timeframe

The whole engagement should be no more than 10 working days, which will include a 5-day training. At least two consultants should be involved in this activity.

Location

The Consultants will be required to travel to the locations of the training in order to conduct the training. Any travel-related costs need to be included in the final quoted price and shall not be reimbursed separately.

Coordination

All of the planning, timing and implementation of the activities will be closely coordinated with the WaterAid West Africa Policy, Advocacy & Communication team. The WaterAid West Africa Policy, Advocacy & communication team will be responsible for providing all the necessary data and information for successful completion of the assignment, when requested by the consultant.

Qualification requirements

The call is open to agencies and consultants with:

• 10 years’ experience in a relevant thematic area or an equivalent practical experience in the related field (advocacy, campaigning, public relations, communications, digital)
• Previous experience in designing and delivering capacity building programmes for professional
• If consultants wish to apply for both Campaigning and Digital sessions, please propose a team of at least two experts, with one individual specializing in campaigning and another in digital. Consultants are also free to opt for a single training session for either Campaign or Digital, depending on their area of expertise. if they prefer. A university degree in social disciplines, including communication, marketing disciplines
• Specific professional experience and work on advocacy actions and projects related to WASH or human rights
• A good knowledge on West Africa context
• Proficiency in spoken, in particular in written English and French

Application procedure

The interested candidates are requested to submit their offer no later than October 30th 2023 with all supporting documents to the following e-mails: kinediop@wateraid.org and kinefatimdiop@wateraid.org and please copy elimanediedhiou@wateraid.org. The title of the message should be: « Application for conducting campaigning and digital training »

The application should contain:

• Short summary of the consultant/ organisation/company profile
• Portfolio document of conducted trainings on advocacy, communication and campaigns for digital media, possible campaigns in the field of gender equality, human rights and similar. This document should include information of at least 3 similar capacity building training with brief description,
• CVs of at least two persons- if you submit for both- that will be engaged in the preparing and conducting the capacity building training
• Technical offer: summary of the training programme and number of days/modules required, methodology (interactive training sessions that include a mix of presentations, group discussions, case studies, role-playing, and hands-on exercises. Encourage active participation to enhance learning and retention. Preparatory work should be included);
• Financial Offer for number of working days in XOF

Please note that the financial proposal is all-inclusive and shall take into account various expenses incurred by the service provider during the contract period (e.g. fee, health and travel insurance, any other relevant expenses related to the performance of services etc.).

Incomplete applications will not be considered. Please make sure you have provided all requested documents.

Best value for money principle will be considered by using a weighted scoring method to evaluate the combination of the applicants’ qualification and quality of the proposed technical proposal (60%) and financial proposal (40%).