Job Description:

Objectives:

– Contributing to Tigo’s strategic goals
– Continually improving the present and future performance of Tigo
– Creating team spirit based on the Tigo culture
– Contributing to improve brand and company reputation

As Brand communication Manager responsible for:

-All Tigo brand communication investment including all external consumers
and customers.
-Efficiently using the budget and tracking performance
– Delivering results according to Tigo brand design & equity objectives
-Management of Media and Advertising, Social media, Events & sponsorship
-Design and monitor media buying process, track KPIs
-Consultancy for category and segment managers to develop most efficient
business and communication plans
-Analyze product/service performance and prepare market feedback report
-Ensure a common language across brand team and the organization
-Support PR initiatives

Core tasks & responsibilities:

– Leader
Is responsible for an effective flow of information and keeping managers well informed
Is responsible for leading the teams of Brand communication
Meets and coordinates with the category managers
Performs all managerial HR tasks in accordance with Tigo People policies
Motivates his/her people
Is responsible for own development

– Manager
Reports on brand performance
Translates commercial strategy into action plan in cooperation with the
consumer understanding manager
Determines which resources (financial, staffing and organization) and
time schedules are required to achieve objectives
Prepares budget and forecast

-Ambassador
Contributes to Tigo’s network(s) in own area of expertise
Ensures that all internal and external communication is aligned with
brand standards

– Entrepreneur/Marketing Services
Supervises all Brand Communication
Supervises and agrees business communication plans and their execution
with category managers
Supervises and agrees all media buying contract negotiations (ATL, BTL)
Measures brand awareness and acts accordingly
Defines and implements brand KPI aligned with brand standards
Participates in the creation of new products

Qualifications:

Work & Educational background
-University Degree, preferable in marketing & communication
– Master is a plus
– Senior marketing and managerial experience
– Preferably specialization in brand management, advertising and/or Market research

Knowledge
-Project management
-Media Management and procurement
-Business and communication plan
-Basic Finance and pricing
– English