RESPONSIBILITIES
To manage and continue to develop the overall performance of the areas current and future product portfolio, maximising sales within agreed expense budgets, meeting agreed organisational objectives, through effective leadership of the marketing and medical team and optimal management of resources. Prepare and implement the Marketing Strategy.
The delivery of sales and organisation objectives through effective leadership and management of the M team.
To ensure resources are used in an optimal manner and the area does not exceed agreed expenditure budgets.
To devise long term strategy for the area product portfolio and fit of organisation with market/customer requirements.
To contribute to the overall marketing long and short term strategy in terms of allocating resources, portfolio priorities and organisation change
To ensure the team identify critical success factors and develop well thought through marketing programmes, core to addressing CSFs and implementing approved product strategies within agreed budgets.
To ensure plans/strategies accommodate the changes taking place in the market and respond to customer need.
To oversee the effective implementation of the marketing plan in relation to key marketing programmes critical to the success of the product.
To ensure the marketing team effectively execute the marketing mix at product level, eg in terms of use of advertising, direct mail, public relations, the sales force, clinical access programmes, added value service provision.
To ensure that effective working relationships are in place across the multi- disciplinary team within the function and cross function at a local and regional level to obtain input to plans/ programmes and ownership to implement plans as required. To motivate all relevant personnel within and across functions through communication of the business units vision, clarity of direction and leading by example.
To manage portfolio strategy and Business Development & Launches
PROFILE
Education: University degree in Science and/or degree in Business Marketing/Business Studies (MBA preferred)
Languages: English, French: good spoken and written
Extensive experience (7-10 years) in marketing sales management positions within the pharmaceutical industry
Successful record of contribution and/or P&L responsibility
Proven marketing management ability
Good understanding of country, regional and local dynamics, including regulatory and market environments
Understanding of product launch and product commercialization processes
Ideally international experience