Tostan is hiring a Global Message Mobilizer.
Global Message Mobilizer role
This position will work directly with the Global Partnerships Specialist and Senior Leadership to implement Tostan’s individual fundraising efforts and network approach to philanthropy.
The candidate must be a strong multi-tasker, have outstanding communication and interpersonal skills, work well under limited supervision and be extremely organized. Prior experience in a nonprofit fundraising position is preferred, but not required. This position offers exceptional opportunity for growth for the right candidate interested in nonprofit fundraising and donor relations.
This role calls for the highest standard English communications – written and verbal – and fluency in French as well. It is an added bonus if you speak one or more national West African languages. This position is located in Dakar and works remotely with other team members based globally.
We are looking for a Global Message Mobilizer to provide technically skilled support to achieve the Tostan Global Mobilization team’s vision that Tostan will achieve mission fulfillment when ample resources flow through a local and global network that is determined to see “Dignity for All” realized. In this role, you should be an excellent communicator in English and French with strong attention to detail. Ultimately, your goal will be to support the Public Relations Mobilizer and Global Network Coordinator in ensuring clear communication of Tostan’s message across all channels, and to support fundraising and communications in bringing new time, talent and treasure to Tostan.
Responsibilities
Communications and PR strategy
Steward Tostan’s communication strategy, target audiences, and thought leadership.
Develop content in alignment with communication strategy, based on showcasing authentic local voice and thought leadership. Collaborate with national and regional coordinations and other departments to transfer results and stories from the field to communications channels.
Coordinate intern contributions, blogs and testimonials in collaboration with the Global Network Coordinator.
Work with Public Relations Mobilizer to generate, edit, publish and share multimedia content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Support the PR Mobilizer in the design and creation of staff presentations and organizational multi use media, such as powerpoint, prezi, webinars, etc.
Coordinate regular external-facing mass communications, including monthly newsletter.
Social media
Take social media efforts ‘to scale’: identify and implement most efficient tools and processes, define target audience and appropriate platforms, grow social media presence in English and French, with programmatic partners and wider network of support.
Outline and maintain social media goals. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
Create, observe and respond to conversations within Tostan’s thought leadership communities – this includes monitoring tweets, responding to Facebook posts and engaging with advocates.
Maintain channels on day to day basis and ensure backup is planned at times when you are unavailable.
Support Senior staff members (CEO and Founder) in establishing and managing their own social media pages, through which support Tostan’s PR goals.
Set up and optimize pages within each platform to increase the visibility of social content.
Moderate all user-generated content in line with the moderation policy for each community.
Provide immediate responsiveness to any online emergent issues of concern to the organization or its brand, including appropriate response to trolls and negative feedback.
Convert traffic to Tostan pages so that supporters donate, register for webinars, download content and share on other platforms.
Prep and debrief with team members on expectations for social media content around events and supporter visits.
Work with Global Network Coordinator to ensure that Tostan sister organizations and communities oF support are supported in their social media outreach efforts.
Website
Review, maintain and update the website on WordPress.
Maintain website blog with latest programmatic updates and news from wider Tostan network, to ensure information is fresh and current.
Collaborate with Global Network Coordinator to ensure communications are integrated across all channels, including e-newsletters and reports.
Administrative/internal
Provide administrative support to Global Mobilization Team members as needed.
Update databases and media lists.
Compile and send monthly internal communications newsletter to all staff.
Job requirements
Fluent in both written and spoken English and French, with preference given to candidates with local West African language as well
Excellent communication skills – written and verbal, as well as copywriting and editing
Understand the big picture of social media including how search, content and social media all work together
Know and come to understand what content works and what doesn’t on social networks; for example which different media formats such as text (articles), video, images and podcasts resonate with Tostan’s particular target audiences
Know how to make content move and even go viral across Twitter, Facebook, Instagram, Pinterest and the other social networks
Know how to guide a supporter down an engagement funnel from discovery, engagement, following and donation
Demonstrable social networking experience and social analytics tools knowledge preferred
Adequate knowledge of web design, web development, CRO and SEO
Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, attention to detail and customer oriented with good multitasking and organizational ability
Proficient in MS Office; familiarity with design software (e.g. Photoshop, InDesign)
Knowledge of content management systems, notably with proficiency in WordPress.
BS in Communications, Marketing, Business, New Media or Public Relations preferred
Experience or understanding of issues in international development sector.
To perform the job successfully, an individual should demonstrate some or all of the following competencies:
Analytical – Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs work flows and procedures.
Design – Generates creative solutions; translates concepts and information into images; demonstrates attention to detail.
Problem Solving – Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with emotional topics.
Technical Skills – Assesses own strengths and weaknesses; pursues training and development opportunities; strives to continuously build knowledge and skills; shares expertise with others.
Customer Service – Manages difficult or emotional customer situations; responds promptly to customer needs; solicits customer feedback to improve service; responds to requests for service and assistance; meets commitments.
Interpersonal Skills – Focuses on solving conflict, not blaming; maintains confidentiality; listens to others without interrupting; keeps emotions under control; remains open to others’ ideas and tries new things.
Oral Communication – Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; responds well to questions; demonstrates group presentation skills; participates in meetings.
Written Communication – Writes clearly and informatively; varies writing style to meet needs; presents numerical data effectively; able to read and interpret written information.
Teamwork – Balances team and individual responsibilities; exhibits objectivity and openness to others’ views; gives and welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests; able to build morale and group commitments to goals and objectives; supports everyone’s efforts to succeed.
Quality Management – Looks for ways to improve and promote quality; demonstrates accuracy and thoroughness.
Business Acumen – Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition; aligns work with strategic goals.
Diversity – Demonstrates knowledge of Tostan’s guidelines; shows respect and sensitivity for cultural differences; educates others on the value of inclusion; promotes a harassment-free environment.
Ethics – Treats people with respect; keeps commitments; inspires the trust of others; works with integrity and ethically; upholds organizational values.
Organizational Support – Follows policies and procedures; completes administrative tasks correctly and on time; supports organization’s goals and values; benefits organization through outside activities; supports affirmative action policies and respects diversity.
Strategic Thinking – Understands organization’s strengths and weaknesses; analyzes market and competition; identifies external threats and opportunities; adapts strategy to changing conditions.
Judgment – Displays willingness to make decisions; exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process; makes timely decisions.
Motivation – Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence; takes calculated risks to accomplish goals.
Planning/Organizing – Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.
Professionalism – Approaches others in a tactful manner; reacts well under pressure; treats others with respect and consideration regardless of their status or position; accepts responsibility for own actions; follows through on commitments.
Quality – Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality.
Quantity – Strives to increase productivity.
Adaptability – Adapts to changes in the work environment; manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays or unexpected events.
Attendance/Punctuality – Ensures work responsibilities are covered when absent; arrives at meetings and appointments on time.
Dependability – Follows instructions; responds to management direction; takes responsibility for own actions; keeps commitments; commits to long hours of work when necessary to reach goals; completes tasks on time or notifies appropriate person with an alternate plan.
Initiative – Volunteers readily; undertakes self-development activities; seeks increased responsibilities; takes independent actions and calculated risks; looks for and takes advantage of opportunities; asks for and offers help when needed.
Innovation – Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; develops innovative approaches and ideas; presents ideas and information in a manner that gets others’ attention.
