Tostan is recruiting a Global Message Mobilizer.
Position: Global Message Mobilizer
Location: Dakar, Senegal
Department: Global Mobilization Team
Reports to: Global Partnerships Specialist, located remotely
Tostan is a West Africa based international nonprofit headquartered in Dakar, Senegal. Our vision is “Dignity for all” and our mission is to inspire and empower communities to achieve their vision for sustainable development. We contribute to creating large scale movements for the respect of human rights leading to positive social transformation.
Tostan’s core values are love, communities first, learning and innovation, partnership and dialogue, passion and pride in our work, respect and humility toward others. The years 2019-2020 will be a period of scaling and sustaining our impact in West Africa. For more information, please visit: www.tostan.org
Department Overview
The Global Mobilization Team (GMT) coordinates and manages all of Tostan’s external relationships and secures the financial and in-kind resources necessary for mission fulfillment. The GMT is in charge of maintaining a broad base of flexible, sustainable partnerships with engaged supporters and donors.
The GMT proactively reaches out to, nurtures and coordinates partnership with values-aligned and trustful supporters who are inspired to and can invest in Tostan long-term. We prioritize supporters who give program-driven and capacity support; leading to evidence of impact in the areas of civil society, human rights, and women and girls.
The Global Message Mobilizer works directly with the Global Network Coordinator and the Public Relations Mobilizer, based in the Dakar, and remotely with two other team members based globally.
Global Message Mobilizer Role
We are looking for a Global Message Mobilizer to provide technically skilled support to achieve the Tostan Global Mobilization team’s vision that Tostan will achieve mission fulfillment when ample resources flow through a local and global network that is determined to see “Dignity for All” realized.
This role calls for the highest standard English communications – written and verbal – and a proficiency in French as well. It is an added bonus if you speak one or more national West African languages.
The candidate must be a strong multi-tasker, have outstanding communication and interpersonal skills, work well under limited supervision, have strong attention to details and be extremely organized. Prior experience in a nonprofit fundraising position is preferred, but not required. This position offers exceptional opportunity for growth for the right candidate interested in nonprofit fundraising and donor relations.
Ultimately, your goal will be to support the Public Relations Mobilizer and Global Network Coordinator in ensuring clear communication of Tostan’s message across all channels, and to support fundraising and communications in bringing new time, talent and treasure to Tostan.
Responsibilities
Communications and PR strategy
Steward Tostan’s communication strategy, target audiences, and thought leadership.
Develop content in alignment with communication strategy, based on showcasing authentic local voice and thought leadership. Collaborate with national and regional offices and other departments to transfer results and stories from the field to communications channels.
Coordinate intern contributions, blogs and testimonials with the Global Network Coordinator.
Work with Public Relations Mobilizer to generate, edit, publish and share multimedia content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Support the PR Mobilizer in the design and creation of staff presentations and organizational multi-use media, such as powerpoint, prezi, webinars, etc.
Coordinate regular external-facing mass communications, including monthly newsletter.
Social media
Take social media efforts ‘to scale’: identify and implement most efficient tools and processes, define target audience and appropriate platforms, grow social media presence in English and French, with programmatic partners and wider network of support.
Outline and maintain social media goals. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
Create, observe and respond to conversations within Tostan’s thought leadership communities – this includes monitoring tweets, responding to Facebook posts and engaging with advocates.
Maintain channels on day to day basis and ensure backup is planned at times when you are unavailable.
Support Senior staff members (CEO and Founder) in establishing and managing their own social media pages, to support Tostan’s PR goals.
Set up and optimize pages within each platform to increase the visibility of social content.
Moderate all user-generated content in line with the moderation policy for each community.
Provide immediate responsiveness to any online emergent issues of concern to the organization or its brand, including appropriate response to trolls and negative feedback.
Convert traffic to Tostan pages so that supporters donate, register for webinars, download content and share on other platforms.
Prep and debrief with team members on expectations for social media content around events and supporter visits.
Work with Global Network Coordinator to ensure that Tostan sister organizations and donor communities are supported in their social media outreach efforts.
Website
Review, maintain and update the website on WordPress.
Maintain website blog with latest programmatic updates and news from wider Tostan network, to ensure information is fresh and current.
Collaborate with Global Network Coordinator to ensure communications are integrated across all channels, including e-newsletters and reports.
Administrative/internal
Provide administrative support to Global Mobilization Team members as needed.
Update databases and media lists.
Compile and send monthly internal communications newsletter to all staff.
Qualifications and Criteria
Fluent in both written and spoken English and French, with preference given to candidates with local West African language as well
Two years of experience in a social media/community management/digital communications role.
Excellent communication skills – written and verbal, as well as copywriting and editing.
Understanding of the big picture of social media and integrated communications. Know how to make content move on key platforms Facebook, Instagram, Twitter and LinkedIn. Ability to use multimedia formats such as text (articles), video, images and podcasts. Demonstrable social analytics experience preferred.
Fundraising: Know how to guide a supporter down an engagement funnel from discovery, engagement, following and donation
Knowledge of content management systems, notably with proficiency in WordPress. Knowledge of web design, development, CRO and SEO .
Marketing: Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, attention to detail and customer oriented with good multitasking and organizational ability
Proficient in MS Office; familiarity with design software (e.g. Photoshop, InDesign)
BS in Communications, Marketing, Business, New Media or Public Relations preferred
Experience or understanding of issues in international development sector.
