Thinkso Creative: Award to Rebrand Small, Underfunded U.S. Nonprofit for Free

Thinkso Creative: Award to Rebrand Small, Underfunded U.S. Nonprofit for Free

Deadline: 9-Apr-21

Through Give a Brand! Project, Thinkso is rebranding one U.S. underfunded nonprofit or charity- valued at more than $50,000 for free.

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The award will be in the form of in-kind services written, designed, and produced by Thinkso. The recipient will receive a comprehensive rebrand—including a new brand identity, website, and suite of printed and digital marketing materials. The program’s other sponsors provide free web programming, printing, paper, photography, and more, turning Thinkso’s creative work into ready-to-use materials for the selected nonprofit.

Thinkso, a socially-minded creative agency in New York City, started Give a Brand! in 2012 because it recognized a real need: Small-but-mighty nonprofit organizations do life-changing work, often on shoestring budgets. When they raise funds, most of it goes directly into the communities they serve.

Thinkso knows these organizations can accomplish even more when they’re armed with strong branding and compelling communications. That’s why, every year, Thinkso helps a nonprofit to raise awareness and new funding by raising its profile.

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For everyone involved, Give a Brand! is seriously rewarding, not to mention super fun. The project includes livestreams of the creative process on social media, a day of collaboration on the rebrand at Thinkso’s office with a final “reveal,” and a cocktail party to celebrate the newly elevated brand identity.

Eligibility Criteria

Be a registered 501(c)(3) “nonprofit” with the US Internal Revenue Service.
Have been in operation for a minimum of two years.
Demonstrate a commitment to your mission with the intention of longevity and impact.
Be truly “in need,” as determined by Thinkso. This means you have no substantial funding or donor base and/or the vast majority of your resources go to realizing your mission or to the recipients of their services —not to cover administrative costs.
Grant Thinkso complete design freedom over logo, website, and other collateral. (You will have the opportunity to voice your needs and ideas prior to the design sprint, and the work is very collaborative.
Commit to using and upholding the branding and materials you receive from Thinkso for a minimum of three years.
Be present and participate in the design sprint as well as preparatory and follow-up phone or video calls.

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Call for Entries: Interested nonprofit organizations have until April 9, 2021, to submit entries. After evaluating applications, Thinkso selects a group of finalists.
Finalist Presentations: During May and early June, each of the finalists makes a presentation to their selection committee.
Recipient Announced: On June 23, 2021, Thinkso announces the organization that will receive the free rebrand.
“Brand Raising” Day: On August 6, 2021, Thinkso and its sponsors and volunteers devote a full day to developing new branding and marketing communications for the Give a Brand! recipient. All activities are broadcast via a live web stream.
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