Sendwave recrute 01 Spécialiste du marketing de performance de recherche payante
About Zepz
Zepz is the group powering two leading global remittance brands: WorldRemit and Sendwave. Since 2010, we have been disrupting an industry previously dominated by offline legacy players with our relentless focus to reduce the cost of remittances and increase safety and convenience for our users. Every day, our people work to unlock the prosperity of cross-border communities through finance and technology – driven by our vision of a world that celebrates migrants’ impact on prosperity, at home and abroad.
Our brands helped cross-border communities send over $15bn from 50 countries to recipients in 130 countries in 2022. We operate over 5,000 money transfer corridors worldwide and employ over 1,600 people globally. Zepz is a remote-first employer, with team members located across six continents.
Our vision is to create a world that celebrates migrants’ impact on prosperity, at home and abroad. Our purpose is to unlock the prosperity of cross-border communities through finance and technology.
Zepz.io
Our Commitments:
- We act like owners – We are relentlessly delivering for our users and spending money thoughtfully.
- We embrace embarrassing honesty – We function best when we’re open and honest with one another — especially about our challenges and doubts.
- We have a bias to action – We get to first outcomes quickly, iterate and learn.
- We strive to be better – We may make mistakes, but always learn from them.
- We are inclusive – to better reflect and serve our users.
About the role
- As a Digital Marketing Paid Search Specialist, you will be responsible for driving maximum performance from our paid search campaigns. You will be part of the Digital Marketing team and will collaborate closely with other teams to define, implement and report on our paid search campaigns across multiple platforms. You will develop and manage strategy, budget, and campaigns and identify optimization and testing opportunities to meet business objectives.
You will be a key driver of performance through the research, testing and implementation of strategies and tactics to increase conversions within Cost Per Acquisition targets. You will be working closely with our data to report on and analyze performance, develop insights and make recommendations on how to improve campaigns.
The ideal candidate is data-driven and has experience in paid search campaigns. You should have an understanding of digital marketing and a passion for staying up-to-date with the latest trends and technology. You should have strong attention to detail and the ability to juggle multiple projects and tasks simultaneously.
What you will own:
Reporting to the Digital Marketing Lead, you will:
- Execute our search and app store advertising campaigns
- Consistently look through our data for areas of opportunities and recommend data-driven ways to implement these wins
- Take a vital part in launching new markets and growing our existing user base
- Analyze and help manage large monthly budgets
- Analyze in-channel and diaspora-specific data to gather invaluable user insights and achieve our ambitious growth goals
- Build and maintain digital marketing dashboards
- Build out digital analysis tools
- Build new user acquisition strategies: defining hypotheses, analyzing results, and iterating through new tests as we optimize our user acquisition machine (Work closely with the team to build new user acquisition strategies….)
What you bring to the table:
- Love to be entrepreneurial, this means being able to do whatever it takes to make the market work
- Find growth marketing in the digital space fascinating and are eager to grow and learn the ins and outs of performance marketing
- Are comfortable being scrappy, while staying critical when driving growth in the community via different digital channels
- Possess a bias toward action and testing, and are analytical and critical in your approach
- Quickly absorb new cultural settings and understand how they might impact Zepz strategy
- Are driven by numbers, able to work autonomously, and understand that teamwork is key to success
- Enjoy working across multiple countries and languages, and developing resilient strategies that utilize broad learnings, country-specific learnings, and macro-dynamics
- Are extremely detail-oriented and structured in the way you approach data and digital marketing
Requirements
- Native or fluent in English
- Work authorization: You must possess the right to work in the country you apply for
- Experience with reporting, app and web conversion funnel, and analyzing digital channels (Google, ASA, MMPs, etc.)
- Up to 2 years of experience using data analysis to report and drive decisions.
- Ability to automate reporting and build Google Sheets analysis tools
- Experience diving deep into growth data and providing actionable learnings from it
- Deep understanding of performance marketing metrics [Understanding and interest in performance marketing metrics)
Bonus points if you
- Have previous digital growth marketing and attribution experience with mobile apps and web conversions
- Are familiar with the diaspora communities we serve
- Are fluent in multiple languages
- Have experience launching own projects
- Experience with Looker, Data Studio, Tableau, or data visualization tools
- Experience with Display and Youtube campaigns
What we offer you:
Please note that the benefits below do not apply to part-time, contractor or temporary roles.
We have five core benefits for our talent in the US, UK, Philippines, Poland, and South Africa. If you’re not in one of those regions, don’t worry – the Talent team can let you know what is available for you specifically:
- Unlimited Annual Leave: Most Zepz team members are eligible for unlimited annual leave. Colleagues in customer-facing roles, receive a competitive holiday allowance and four recharge days a year. Feel free to make the most of your time off and maintain a healthy work-life balance!
- Private Medical Cover: You can opt-in to a Private Medical Insurance scheme. This provides you with access to thorough medical coverage, so you can feel confident in your health and well-being.
- Retirement: We offer pension schemes to help you plan for and secure your future.
- Life Assurance: Life assurance is available to give you peace of mind and protect your loved ones in case of the unexpected..
- Parental Leave: We offer competitive parental leave schemes to ensure you are spending as much quality time with your new bundle of joy as possible.
- We are also remote-first as an organisation, offering flexibility for you to work where you need to be most productive. In many locations, we have workspaces, which you can use as you desire.
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