NOFO: Alternative TV Rating Measurement System in Moldova
Deadline: 30-Oct-22
The U.S. Embassy invites interested organizations to submit applications for projects that would provide reliable, statistically valid television ratings measurement in Moldova.
This program has the goal of establishing an independent trusted provider of unbiased (open) data on TV audiences in Moldova to be used by advertisers, media outlets and other stakeholders.
Objectives
Reliable and trustworthy ratings data are essential for a functioning media market. This project seeks a partner who has a research-based, creative proposal to collect and publish such data for Moldova. Applicants are encouraged to think broadly about the problem and propose solutions that will result in ratings data that reflect reality and can be proven to be accurate.
Such a solution could include elements as laid out below:
Establishing a consortium of reputable organizations in Moldova to lead the process to create an alternative measurement system.
Consulting with Moldovan TV stations, media organizations, and advertising agencies during the design of the new rating system
Negotiating access to audience data with major Internet Service Providers (ISPs) whose services include access to TV as well as others who may have audience data.
Providing expert analysis of the data collected, including through the use of outside, independent experts.
Providing free access to ratings and independent data analysis.
Promoting the new service among stakeholders (advertisers, media outlets, business community).
Funding Information
Length of performance period: 12 to 24 months
Number of anticipated awards: 1 award
Estimated Total Program Funding: $500,000
Eligibility Criteria
Nonprofits that do not have a 501(c)(3) status with the IRS, other than institutions of higher education
Others
Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education
The following (US and non-US) organizations are eligible to apply:
Not-for-profit organizations, including think tanks and civil society/nongovernmental organizations
Public and private educational institutions
For-profit organizations (with the condition that the services remain non-profit)
For more information, visit https://www.grants.gov/web/grants/view-opportunity.html?oppId=343222