Maersk Line recrute 01 Marketing Manager
Cape Town, South Africa
Transports et logistique
South AfricaCape TownLocal/ExpatTrade and MarketingLast application date: 13/6/2021
Maersk is looking for an individual with strong communication skills, teamwork, and strong drive to join our Africa marketing team as a Marketing Manager with a focus on content and marketing strategy. With a strong background in Campaign Marketing / Digital Marketing preferably from a B2B business in sub-Saharan Africa and experience building effective multi-channel campaigns, including social media, other digital, and traditional channels. This is an exciting career opportunity to work in a multinational, Global 500 company that makes global trade happen.
At Maersk we go the extra mile to service our customers in the best possible way. We work hard to build and strengthen relationships with customers, making sure we understand their business drivers so we can continuously improve co-operation, processes and outcomes. We provide end-to-end transportation to almost anywhere in the world. And, with 30,000 employees in 114 countries, we combine our global network with local expertise to increase the reliability of your deliveries, whether they travel by sea or over land so if you have what it takes to be successful come and work with us!
We offer-A great opportunity to make a positive difference on the organisation and the customer experience.-The opportunity to join an ambitious marketing team working for a world leading brand. The team leads the Africa regional marketing agenda that aims to drive the regional commercial strategy, build brand value and drive successful growth on the continent. We utilise a thorough understanding of customers’ needs and industry trends through customer insights in order to develop successful marketing campaigns and supports the region’s strategy and business development goals.-At Maersk we value the diversity of our talent and will always strive to recruit the best person for the job – we value diversity in all its forms, including but not limited to gender, age, nationality, race, sexual orientation, disability or religious beliefs. We are proud of our diversity and see it as a genuine source of strength for building high performing teams.
Key responsibilities-Define marketing strategy for different customer verticals and segments in line with regional business priorities.-Identify and optimise customer buying journeys as part of vertical and product campaigns with the objective to increase “share of wallet” of existing customers and to reach and convert new prospects-Utilize understanding of target customer’s industry, needs, and challenges, to develop compelling content that drives customers down the funnel.-Identify right activation channels based on target customer and buying journey.-Collaborate with cross-functional stakeholders to plan and activate campaigns, as well as support initiatives to ensure campaign readiness and alignment for local market implementation and execution.-Collaborate with internal and external creative agencies from brief development through asset creation and execution.-Develop and launch marketing campaigns.-Optimise, track, measure, and report marketing campaign performance to provide clear ROMI.
We are looking for-5+ years’ experience in campaign Marketing, Digital Marketing, and content strategy with a focus on B2B in the Africa region.-Experience building multi-channel campaigns, both organic and paid digital,as well as traditional channels.-A deep understanding of customer buying journey identification, building campaign strategies and content for multiple key points in their journey in order to move them down the funnel.-Strong stakeholder management skills and ability to manage interfaces at all levels in the organization.-Experience in multi-channel marketing performance optimisation as well as campaign performance tracking, measurement, reporting.-Experience in social selling and Account Based Marketing are a plus.-Experience in Google Analytics.-Project management skills managing different projects simultaneously.-Strong communication skills, enabling you to engage and influence stakeholders.-Self-starter who excels working independently and as part of a team.-Strong verbal and written English. French and/or Portuguese are a plus.POSTULER