Position Title : Digital Content Officer
Duty Station : Dakar, Senegal
Classification : Professional Staff, Grade P2
Type of Appointment : Fixed term, one year with possibility of extension
Estimated Start Date : As soon as possible
Closing Date : 31 May 2019
Established in 1951, IOM is a Related Organization of the United Nations, and as the leading
UN agency in the field of migration, works closely with governmental, intergovernmental and
non-governmental partners. IOM is dedicated to promoting humane and orderly migration for the
benefit of all. It does so by providing services and advice to governments and migrants.
IOM is committed to a diverse and inclusive environment. Applications from qualified female
candidates are especially encouraged. For the purpose of the vacancy, the following candidates
are considered as first-tier candidates:
1. Internal candidates
2. Qualified applicants from the following NMS countries:
Antigua and Barbuda; Bahamas; Cook Islands; Cuba; Cabo Verde; Djibouti;
Fiji; Micronesia (Federated States of); Gabon; Grenada; Guinea-Bissau;
Guyana; Iceland; Kiribati; Comoros; Saint Kitts and Nevis; Lao People’s
Democratic Republic (the); Saint Lucia; Lesotho; Libya; Montenegro;
Marshall Islands; Mauritania; Namibia; Nauru; Papua New Guinea; Palau;
Paraguay; Solomon Islands; Seychelles; Suriname; Sao Tome and Principe;
Kingdom of Eswatini; Timor-Leste; Tonga; Tuvalu; Holy See; Saint Vincent
and the Grenadines; Vanuatu; Samoa
Context:
IOM implements innovative approaches and initiatives aimed at positively affecting the
knowledge levels, attitudes and behaviours of youth and potential migrants in West and Central
Africa. At the community level, these initiatives encourage the public and private sectors to
develop new ways to prevent exploitation by building capacity to apply Communication for
Development (C4D) practices to outreach activities. One of such initiatives is the IOM’s
innovative C4D campaign, Migrants as Messenger.
A growing body of research suggests that potential migrants are generally distrustful of
information campaigns on irregular migration and that they are more likely to believe information
obtained through trusted social networks. Migrants as Messengers (MaM) addresses this
distrust by influencing decisions in migration-prone communities in West Africa through
peer-to-peer messaging.
The project started in 3 countries in November 2017 and will expand to include 7 countries in
the region (Nigeria, Senegal, Guinea, Gambia, Cote d’Ivoire, Sierra Leone and Liberia) over 3
years. It is carried out by volunteer returned migrants using storytelling techniques to record
peer interviews broadcast on social media. High quality audio-visual format and adapted digital
platforms for the dissemination of content are essential to the success of the project.
Under the direct supervision of the Communication for Development Officer, the successful
candidate will focus on supporting the timely and professional presentation of audio-visual
communications outputs for the Migrants as Messengers project. These materials include
various digital content including but not limited to video, radio, and social media. The position
will be based in the Regional Office for West and Central Africa in Dakar, Senegal.
Core Functions / Responsibilities:
1. Contribute to the development and monitor the implementation of the digital engagement
strategy for the Migrants as Messengers project.
2. Focus on the creation and dissemination of digital content across targeted social media
channels.
3. Provide technical support including video recording and editing for the development and
implementation of the project.
4. Coordinate closely with country focal points and other project staff to capture high quality
footage including testimonials of returnees to use as peer to peer messaging in communities of
origin.
5. Use analytics and IOM online audience data to develop ideal touch points to bolster user
experiences (UX) and personal journeys for project platforms.
6. Contribute to the development of a user experience (UX) strategy that makes use of the
understanding of IOM audience personas and journeys to increase the visibility and
engagement of IOM’s online content: including developing empathy maps, affinity diagrams and
call to actions.
7. Utilize and encourage innovative and sustainable outreach to increase interaction with target
audience, via SEO, meta tags, Google analytics and AdWords accounts.
8. Generate traffic and assist in strengthening substantive and meaningful digital engagement
through strategic messaging, audio-visual content development programs as well as generating
engagement and conversations via social media.
9. Create visual storytelling packages which showcase the project and its activities and
initiatives.
10. Facilitate the use of embedded feedback mechanisms across all communications channels
and assist with the collection of feedback throughout the project.
11. Support the update of relevant websites and online platforms as needed to demonstrate
project impact.
12. Monitor and check the quality of work produced within the project, appropriate gender
balance across communications and consistency with IOM branding where appropriate. Bring
issues to the attention of the supervisor.
13. Assist with strategic planning and the development of other communications materials
related to the project such as print media, infographics, and multimedia products.
14. Perform such other duties as may be assigned.
Required Qualifications and Experience:
Education
• Master’s degree in Digital Content Production, Multimedia Production, Animation, User
Experience Design or a related field from an accredited academic institution with two years of
relevant professional experience; or
• University degree in the above fields with four years of relevant professional experience.
Experience
• Extensive experience in media and communications tools with an emphasis on digital media in
West Africa;
• Strong background in video editing and production;
• Experience on working on user experience and human centered design projects;
• Proficient in content editing platforms including Adobe Suite, primary Adobe After Effects,
Adobe Premiere, Adobe Illustrator, Adobe Audition, as well as Final Cut Pro, among other
multimedia editing software;
• Demonstrated expertise in graphic design, web, and social media platforms;
• Proficient in Adobe Creative Cloud applications such as Dreamweaver, Lightroom etc;
• Good knowledge of dynamics of irregular migration, human trafficking and other issues related
to migration and exploitation in West and Central Africa;
• Excellent grasp of the evolving media environment, including new media in West Africa, as
well as the political, cultural and economic impact of the changing landscape on non-profit
campaigns;
• Previous experience with behavior change campaigns.
Languages
IOM’s official languages are English, French and Spanish.
For this position, fluency in English and French is required (oral and written). Working
knowledge of local languages of West Africa and/or Spanish is an advantage.
Desirable Competencies:
Values – all IOM staff members must abide by and demonstrate these three values:
• Inclusion and respect for diversity: respects and promotes individual and cultural
differences; encourages diversity and inclusion wherever possible.
• Integrity and transparency: maintains high ethical standards and acts in a manner
consistent with organizational principles/rules and standards of conduct.
• Professionalism: demonstrates ability to work in a composed, competent and committed
manner and exercises careful judgment in meeting day-to-day challenges.
Core Competencies – behavioural indicators level 2
• Teamwork: develops and promotes effective collaboration within and across units to achieve
shared goals and optimize results.
• Delivering results: produces and delivers quality results in a service-oriented and timely
manner; is action oriented and committed to achieving agreed outcomes.
• Managing and sharing knowledge: continuously seeks to learn, share knowledge and
innovate.
• Accountability: takes ownership for achieving the Organization’s priorities and assumes
responsibility for own action and delegated work.
• Communication: encourages and contributes to clear and open communication; explains
complex matters in an informative, inspiring and motivational way.
Managerial Competencies – behavioural indicators level 2
• Leadership: provides a clear sense of direction, leads by example and demonstrates the
ability to carry out the organization’s vision; assists others to realize and develop their potential.
• Empowering others & building trust: creates an atmosphere of trust and an enabling
environment where staff can contribute their best and develop their potential.
• Strategic thinking and vision: works strategically to realize the Organization’s goals and
communicates a clear strategic direction.
IOM’s competency framework can be found at this link.
https://www.iom.int/sites/default/files/about-iom/iom_revised_competency_framework_external.p
df
Competencies will be assessed during a competency-based interview.
Other:
Internationally recruited professional staff are required to be mobile.
Any offer made to the candidate in relation to this vacancy notice is subject to funding
confirmation.
The list of NMS countries above includes all IOM Member States which are non-represented in
the Professional Category of staff members. For this staff category, candidates who are
nationals of the duty station’s country cannot be considered eligible.
Appointment will be subject to certification that the candidate is medically fit for appointment,
accreditation, any residency or visa requirements, and security clearances.
How to apply:
Interested candidates are invited to submit their applications via PRISM, IOM e-Recruitment
system, by 31 May 2019 at the latest, referring to this advertisement.
In order for an application to be considered valid, IOM only accepts online profiles duly
completed.
Only shortlisted candidates will be contacted. You can track the progress of your application on
your personal application page in the IOM e-recruitment system.
Posting period:
From 03.05.2019 to 31.05.2019
Requisition: VN 2019/118 (P) – Digital Content Officer (P2) – Dakar, Senegal (55952121) Released
Posting: Posting NC55952122 (55952122) Released