Heetch recrute 01 CRM Marketing Manager
Our mission is to help people going out, safely, easily and in a friendly way! Because we’re enthusiastic about our product and truly convinced of being the most affordable and fairest mobility solution, we aim at telling people we can propose the best experience, and let them feel we truly care about them, so that they spread the word and grow a large community of people who share that same vision.
Position based in Algiers, Dakar or Luanda.
What you’ll do
- As part of the CRM team, you will lead current and new initiatives with a solid analytical background and with the aim of improving users loyalty and retention for African markets (Algeria, Senegal, Angola, Mali and Ivory Coast).
- You will be the expert person to design, scope and optimize the strategic planning for our 2 types of users : drivers and passengers
- Continuously analyze performance of campaigns and lifecycle journeys, deliver clear, nuanced and well-reasoned conclusions in order for the team to better understand its impact and build a culture of iteration
- Being responsible for the good execution of the global strategy in the markets you’ll be in charged of
- Master our CRM suite and be the regional specialist, support and trainer
What do you need ?
- A significant working experience in customer loyalty and retention
- Had already worked on a CRM campaign and customer engagement platform (ideally Braze, iterable)
- You love, and manipulate data with ease, and can build tests to measure impact and synthesize complex results into actionable recommendations
- You are business oriented, you are seeking proof of concept
- You are collaborative: you love to work with many teams; you’re open and enthusiast, and you love to help others
- Desirable; you can write Arabic, you have a special fit with African culture
Why you should join us ?
- At Heetch, we work in an international, enthusiastic and caring environment
- Position based in Algiers, Dakar or Luanda
- You are looking to have a visible and quick impact, to be challenged in your missions
- You have the possibility to travel to the countries where Heetch is implemented (Europe and Africa)
- 50% off Heetch rides
- A culture of employee empowerment in our daily lives: Regular training for everyone, a clear career path, sharing all of the projects’ information with everyone
If you are interested in this position, please send your e-mail application: CV
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