Fresh Fruit and Vegetables: Balanced and Healthy Dietary Practices Programme 2025

Deadline: 23-Apr-25

The European Commission (EC) is pleased to announce the Fresh Fruit and Vegetables: Balanced and Healthy Dietary Practices Programme.

The Commission is committed to promoting balanced and healthy dietary practices. Actions shall highlight the benefits of consuming fresh fruit and vegetables in a balanced diet. The messages could notably focus on: aiming at having at least 5 portions of a variety of fruit and vegetables each day; knowing the place of fruit and vegetables in the food pyramid, and understanding the beneficial impact of fruit and vegetable consumption on health.
The objective is to increase the consumption of EU fresh fruit and vegetables by informing consumers about balanced and healthy dietary practices.
The expected ultimate impact is to enhance the competitiveness and consumption of the concerned Union agri-food products, raise their profile and increase their market share.

Projects should have a minimum duration of 12 and a maximum duration of 36 months.

In order to be eligible, the applicants must:
- be legal entities (public or private bodies)
- be established in an EU Member States (including overseas countries and territories (OCTs))
Specific cases
- International organisations — International organisations are NOT eligible.
- Entities without legal personality — Entities which do not have legal personality under their national law may exceptionally participate, provided that their representatives have the capacity to undertake legal obligations on their behalf and offer guarantees for the protection of the EU financial interests equivalent to that offered by legal persons
- Associations and interest groupings — Entities composed of members may participate

For more information, visit EC.