CEA recrute 01 Digital marketing consultant
La Commission économique pour l’Afrique (CEA)
Nairobi, Kenya
Vacance de poste
Intitulé publication : DIGITAL MARKETING CONSULTANTDépartement / Bureau : Programme des Nations Unies pour l’environnementLieu d’affectation : NAIROBIPériode de candidature : 29 novembre 2021No de l’appel á candidature : 21-United Nations Environment Programme-168885-ConsultantStaffing Exercise N/AValeurs fondamentales de l’ONU : intégrité, professionnalisme, respect de la diversité
Result of ServiceUNEP Key MTS priority areas like Climate and Marine and Fresh Water within Ecosystems & Biodiversity become dominant on Google Search via SEO and SEM efforts. Sharper delivery of analytics on campaign pledges that ultimately demonstrate how UNEP Communication has moved the needle on behavior change through advocacy efforts.
Work LocationNAIROBI
Expected durationThe duration of this consultancy is 6 months at level « A ».
Duties and ResponsibilitiesThe United Nations Environment Programme (UNEP) is the leading global environmental authority that sets the global environmental agenda, promotes the coherent implementation of the environmental dimension of sustainable development within the United Nations system and serves as an authoritative advocate for the global environment. UNEP’s mandate is to coordinate the development of environmental policy consensus by keeping the global environment under review and bringing emerging issues to the attention of governments and the international community for action. UNEP’s Communications Division communicates UNEP’s core messages to all stakeholders and partners, raising environmental awareness and enhancing the profile of UNEP worldwide.
BACKGROUND:
As digital and remote work dominate our lives, the website becomes an increasing important touch point for any organization. With a recent migration of domain to unep.org we have lost substantial web ranking on Google Search. Our ambition on key environmental priorities do not match the Google Search results on key environmental terms. Additionally, the digital landscape has progressed to a sophisticated one, where detailed analytics on user behavior can be provided. UNEP is under increasing pressure to demonstrate efficacy of its campaign efforts and show how it is moving the needle on behavior change
The consultant shall report to Head of Web and will carry out the following duties:
_ Search Engine optimization of unep.org and specific campaign sites_ Paid Search implementation, optimization and reporting_ Behavior Change tracking across platforms_ Work with key UNEP personnel and campaign coordinators._ Campaigns optimization on Hubspot and Convertflow_ Analytics and reporting_ Paid search vendor management
Qualifications/special skillsAcademic Qualifications : A university degree in in web development and/or marketing and communications related area is required.
Experience: A minimum of 8 years’ experience in SEO, SEM, Analytics, and use of mar-com technical stack tools like Mailchimp, Hubspot, Salesforce Einstein, Google Ads, MOZ, Convertflow is required. Proven experience with tools like InVision, Zeplin, Figma. Savvyness with code and Drupal CMS to address schema mark up is desirable.
Language : English and French are the working languages of the UN Secretariat. For this assignment, fluency in written and spoken English is required.
Aucun frais de dossierTHE UNITED NATIONS DOES NOT CHARGE A FEE AT ANY STAGE OF THE RECRUITMENT PROCESS (APPLICATION, INTERVIEW MEETING, PROCESSING, OR TRAINING). THE UNITED NATIONS DOES NOT CONCERN ITSELF WITH INFORMATION ON APPLICANTS’ BANK ACCOUNTS.
POSTULER