Carlcaretechnology recrute 01 Local Brand Manager

Job Title: Local Brand Manager (Oraimo);

Key Responsibilities

Brand Strategy Development

Collaborate with global or regional teams to adapt and implement brand strategies for the local market.
Conduct market research to understand local consumer behavior, preferences, and trends.
Define and refine the brand positioning to ensure relevance in the local market.

Marketing Campaign Management

Develop and execute localized marketing campaigns across various channels (digital, social media, traditional media, etc.).
Oversee creative development, ensuring campaigns are tailored to resonate with local audiences while staying aligned with the global brand guidelines.
Analyze campaign performance and adjust strategies for optimal ROI.

Product Launch and Promotions

Coordinate product launches in the local market, including the development of launch materials, events, and promotions.
Work closely with sales and product teams to ensure that the products meet the needs of the local market.
Support go-to-market strategies with localized messaging and product positioning.

Collaboration and Stakeholder Management

Liaise with internal teams such as sales, product development, PR, and digital marketing to align brand strategies and execution.
Work with local vendors, agencies, and media partners to support marketing activities.
Brand Monitoring and Reporting:
Monitor brand health in the local market, tracking KPIs such as brand awareness, customer engagement, and market share.
Conduct competitor analysis to stay updated on market trends and competitive activities.
Provide regular reports to senior management on brand performance and marketing initiatives.

Budget Management

Manage the local marketing budget effectively, ensuring that resources are allocated efficiently for maximum impact.
Customer Engagement and Relationship Management:
Foster relationships with key customers and influencers to promote brand advocacy and loyalty.
Ensure customer feedback is gathered and communicated back to product development and brand teams.

Key Skills & Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Experience

3-5 years of experience in brand management or marketing roles, preferably within the technology industry.
Proven track record of successfully executing marketing campaigns and managing brand initiatives.

Skills

Strong understanding of local market dynamics, consumer behavior, and digital marketing trends.
Excellent project management, communication, and organizational skills.
Ability to collaborate effectively with cross-functional teams and external partners.
Analytical mindset with the ability to interpret data and adjust strategies accordingly.

Desired Characteristics

Creativity and innovation in problem-solving and campaign execution.
High level of adaptability in a fast-changing technology landscape.
Strong passion for technology products with a deep understanding of the industry.

Employment Type

Full-time.