Carlcare Technology recrute 01 Marketing Manager Bilingue (ANG/FR)
ATL Campaign Management
- Responsible for brand placement and effectiveness evaluation across traditional media including television, radio, outdoor advertising, newspapers and magazines;
- Develop annual media placement strategies ensuring alignment with headquarters’ brand positioning;
- Liaise with media agencies to optimise budget efficiency;
- Oversee all outdoor advertising placements, including those in other provinces, whilst conducting competitor billboard monitoring;
Below-the-Line (BTL) Campaign Management
- Plan and execute offline events, including stadium refurbishments, campus activities, and dealer events;
- Manage event execution teams and third-party suppliers (stage design, materials, production companies, etc.);
- Collect and analyse event feedback data to enhance conversion rates;
- Cross-Departmental Collaboration
- Collaborate with sales teams to align campaigns with sales objectives;
- Liaise with digital marketing teams to achieve integrated online-offline communications;
- 7.Support retail operations with essential material printing and supplier coordination;
Budget and Process Management
- Oversee event budgeting, cost control, and ROI assessment;
- Establish and refine event execution workflows and standardised management systems;
- Submit relevant FOL expense claims and finish the necessary process;
- Urban Management Fee Management and Supplier Management
- Administer and record urban management fees;
- Develop a supplier resource database.
Qualification Required:
- Fluent in English;
- At least 5 years’ experience in marketing campaign management (experience in mobile/FMCG/electronics sectors preferred);
- Familiarity with Senegalese media and channel resources, government relations, and possessing a strong professional network;
- Proven track record in executing large-scale ATL campaigns and BTL implementation projects;
- Demonstrated team management capabilities, with the ability to independently coordinate multiple project executions.
Please, send your resume at aminatarh9@gmail.com