Arla Foods recruits a Category Manager.

Your responsibilities at Arla Foods
The Category manager will be responsible in building brand performance, grow brand equity and share by activating distinctive consumer/shopper insights through leading brand management.

In this role you will be responsible for:

Market understanding: consumers, competitions, trends, medium
Identify, develop, and evaluate marketing strategy, based on Country objectives, market characteristics, and financials factors.

Develop and implement successful launch plan through strategies/consumers &shoppers insights in close cooperation with Regional Category Manager
Contribute and give inputs to Regional Category Manager to leverage consumer, shopper and market data to generate ideas that fit consumers (for products, activations, experiences & services)
Lead on marketing activities to promote products and services, working with advertising and promotion team/agencies (BTL)
Lead the execution of BTL activities, such as consumer promotions, in-store, merchandising and interactive with the local marketing team support

Participate in communication assets development by providing local insights/inputs
Support marketing and sales team through category understanding
Daily tracking of all the touchpoints through metrics (Activations, distribution, visibility)
Work in synergy with distribution team
Negotiate contracts with vendors in close cooperation with Regional Category Manager
Create SOP & manual for activations
Managing & tracking budget to ensure ROI
Ensure best in class activations with high ROI and quality reach
Monitor sales and profitability of products and analyze business developments and market trends
Job requirements
Bachelor’s degree with 5 years’ experience minimum in marketing with FMCG as category or brand manager
Marketing experience (business to business marketing preferred) and demonstrated track record of accomplishments preferred
Knowledge of marketing mix and brand business cycle
Excellent commercial understanding
Proactive with innovative ideas to drive sales and achieve strong brand building
Must have strong interpersonal skills and leadership
Good tracking, analysis and activity planning competences
Ability to organize and manage multiple initiatives
Understanding of the market
Energize and leadership
Good communication and presentation skills
English speaking