| L’Unicef recrute 01 Brand Research Specialist, P3 | |
| Description de l’offre Brand Research Specialist, P3, Fixed Term, Dakar, Senegal #116904 ( 543917) United Nations Children’s Fund (UNICEF) Dakar (Senegal), Kenya Grade: P3, Mid-level Professional Occupations: Media and Public Relation, Research and data science Closing soon: 7 Sep 2021 JOB DESCRIPTION UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. And we never give up. For every child, Hope. The Brand Team sits within the Division of Advocacy and Communication and are stewards and guardians of the UNICEF brand — our greatest institutional asset. The strength and value of our brand is a major contributor to programming results, investments in research for children and young people, long-term structural support from governments and institutions, the success of our advocacy efforts, partner attraction and retention, and fundraising. The UNICEF Brand Team is structured around three areas: 1) Design and Identity 2) Brand Development and Strategy and 3) Analysis and Capacity Building. This new post will straddle strategy and analysis and will will be essential to helping country offices achieve the KPI of global brand measurement in UNICEF’s Strategic Plan 2022-2025. He/She/They will be supervised by the Chief of Brand in DOC New York, have a dotted matrix-managed reporting line to the Chief of Market Knowledge Team at PFP in Geneva, and will be outposted to the WCAR Office in Dakar, Senegal. The location of this post reflects the Brand Team’s goal of embedding brand knowledge and expertise in Regional and Country Offices and in working holistically across Divisions. This key presence will also enable UNICEF to take advantage of opportunities that help protect the distinctiveness of the UNICEF brand within a context of UN reform, where the risk to brand erosion is real. The proposed new post of Brand Research Specialist addresses the global brand knowledge gap by working to expand UNICEF’s brand measurement to every country by 2025, and, through analysis, to provide recommendations for actions, brand governance and policy development.that arise out of the findings. The Brand Research Specialist should possess deep knowledge of brand in general and UNICEF in particular, and be comfortable operating in an environment where investigation procedures, measurement techniques, and rigorous analysis is the foundation for acting on data and information. Purpose for the job The purpose of this job is to strengthen UNICEF’s brand and positioning by providing strategic guidance and day-to-day support and advice through the design, execution and interpretation of country/market research surveys. This role will include aligning methodologies with research goals, using a range of tools to acquire information and interpret data, writing up reports and presenting findings to a range of stakeholders. The Brand Research Specialist must be able to work independently and be self-directed, while also managing and directing the work of agencies and partners outside UNICEF. The individual will help UNICEF deliver on our mission by translating data into action and by motivating other countries to do the same. Key functions, accountabilities and related duties/tasks: Research Project Management • Lead the project management of brand research; developing terms of reference, questionaires and topic guides to establish baseline levels of measurement in countries that are currently unreported or under-reported • Identify opportunities for brand measurement by contributing to strategic planning and CPDs through the provision of guidance and data to guide decision making • Ensure country insights are deployed by driving knowledge sharing through workshops, seminars, presentations and reports • Support in the design of research plans to answer specific business and operational questions, recommending appropriate methodologies to respond to and address issues identified • Carry out desk research on existing data for use in research and in setting priorities and the preparation of strategies • Work together with other Divisions, including via a dotted line reporting to the Market Knowledge Unit at PFP, to provide a holistic picture of organizational brand health for the purpose of reinforcing our child rights agenda Global Brand Strategy and Policy Support • Contribute to the development of policy, guidance and brand guidelines to strengthen governance and execution of the UNICEF brand, and response to reputational risk and brand misappropriation • Participate actively in the development of the Brand Book and assets to support the roll out of the brand strategy • Monitor and evaluate global brand trends • Evaluate results and impact of brand-related activities Due-Diligence Research • Conduct due diligence research to minimize risk to the brand when it comes to co-branding and partnership opportunities Brand Help Desk Support • Respond to or direct queries sent to the Brand Help Desk regarding the use brand in partnerships and new brand development • Log requests to the brand Help Desk, noting patterns and proposing new ways to streamline Brand Management, workflow, systems and processes • Monitor and evaluate Help Desk effectiveness Impact of Results Year on year brand measurement can detect important insights into how UNICEF is perceived in different countries. The strength and value of our brand is a major contributor to programming results, investments in research for children and young people, long-term structural support from governments and institutions, the success of our advocacy efforts, partner attraction and retention, and fundraising. The quality outputs from this role will have a direct impact on organizational awareness, priority setting and even allocation of resources. To qualify as an advocate for every child you will have… • Advanced university degree or combination of first university degree combined with two additional years of experience. • Demonstrated experience working in one or more of: Brand, Brand Development, Brand Research, Brand Analysis, Market Research and/or Brand Measurement • Demonstrated research experience (brand preferred) in a multi-country context Experience working either within UNICEF, or with other United Nations or international development organizations, and good understanding of world affairs, currents events and international development issues • Proven ability to conceptualize, plan and execute ideas, as well as impart knowledge and teach skills • Ability to express complex ideas clearly and concisely in oral and written form • Experience in running a high volume help desk support function • Language Requirements: Fluency in English and another UN Language preferred. This post is out-posted to Dakar, therefore ability to work in French is preferred. For every Child, you demonstrate… UNICEF’s values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results. The UNICEF competencies required for this post are… Core Competencies: • Drive to achieve results for impact (Level 2) • Manages ambiguity and complexity (Level 2) • Works collaboratively with others (Level 2) To view our competency framework, please visit here. Click here to learn more about UNICEF’s values and competencies. UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization. UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check. Remarks: This VA is open to internal UNICEF staff only i.e. UNICEF staff holding permanent, continuing and fixed term appointments, excluding JPOs. Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service. Only shortlisted candidates will be contacted and advance to the next stage of the selection process. | |
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