Jumia is hiring a Head of Growth.
As Head of Growth, you have the most strategic role when it comes to Jumia online strategy. You will be in charge of overlooking the overall achievement of marketing targets in the country.
Reporting to the Chief marketing Officier, you will manage online Marketing budget, execute marketing initiatives and monthly action plans
The role also entails working on planning of major events including Black Friday, the largest E-commerce event of the year in Africa every year, since Jumia introduced the concept in 2014.
The Head of Growth’s job responsibilities
Daily performance follow-up
Guide channels owners to execute on battles such as repurchase & retention, increase the App usage, optimise efficiency.
Together with commercial team, define and plan weekly sales campaign.
Anticipate and evaluate issues as they arise by working in close collaboration with all teams and deliver plans to counter in line with the business targets.
Work in synergy with the marketing and commercial team to identify new growth opportunities.
Coordinate department/vertical specific reporting that will feed the marketing efficiency plan.
Build post-mortem campaign efficiency with channels owners.
Follow up on marketing effectiveness and ROI.
Requirements :
Proven work experience in the Digital field
Experience with online marketing tools and web-based technologies
Familiarity with Google Analytics is a plus
Excellent interpersonal and team management skills
Strong analytical skills
Ability to handle multiple projects.
Degree in Marketing, Digital technologies or relevant field
KPIs to evaluate success
Performance
Turnover
ROI
Customers
# New customers
# Returning customers
Traffic & Conversion
# Visits
App visits growth
Free channels conversion rate
We offer :
A unique experience in an entrepreneurial, yet structured environment
The opportunity to become part of a highly professional and dynamic team working around the world
An unparalleled personal and professional growth given the challenges that we propose you to take