Jumia recrute 01 Head of Brands | |
Description de l’offre Head of Brands – Jumia (Full-time) Jumia Group Dakar, Dakar, Sénégal Temps plein · Directeur Jumia is a leading e-commerce platform in Africa. It is built around a marketplace, Jumia Logistics, and JumiaPay. • T he marketplace helps millions of consumers and sellers to connect and transact. • Jumia Logistics enables the delivery of millions of packages through our network of local partners. • JumiaPay facilitates the payments of online transactions for Jumia’s ecosystem. With over 1 billion people and 500 million internet users in Africa, Jumia believes that e-commerce is making people’s lives easier by helping them shop and pay for millions of products at the best prices wherever they live. E-commerce is also creating new opportunities for SMEs to grow, and job opportunities for a new generation to thrive. With over 5,000 employees in more than 10 countries in Africa, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating sustainable impact in Africa. Jumia offers unique opportunities in a vibrant and booming environment, creating new jobs, new skills, and empowering a new generation. Main Responsibilities • Establish and maintain brand budgets • Define and manage the brand communication strategy using a variety of media • Own the development and messaging of the brand narrative • Identify research needs, execute research projects, surveys and focus groups to further accelerate the brand growth • Own and ensure consistent messaging and brand narrative across marketing channels • Plan, manage, and execute key awareness activities to deliver the company’s objectives as general, and the campaign’s objective in specific using all awareness channels • Manage the strategy for organic social media, influencer marketing and brand activities • Manage team, setting their KPIs, and continuously develop positive spirit • Produce creative video/audio content to deliver specific messages required for campaigns and brand building activities • Develop innovative marketing spirit across the team to continuously come up with new innovative ideas • Set specific KPIs for each activity and evaluating its ROI Required Skills & Qualifications • Top-tier Engineering school, or top-tier Business school with clear analytical profile (prior experience in tech/finance a plus) • Excellent communication skills in English, and willingness to be immersed in a very international and entrepreneurial environment • Sharp, analytical mind and an entrepreneurial spirit • Data analytics project and experience are a must, knowledge of the basic optimization algorithms (ideally previous experience in big data, marketing tech, etc) • Previous experience in digital marketing or data analytics • Well organized and ability to simultaneously handle multiple projects • Proficiency in advanced excel mandatory, JavaScript / google app scripts is a plus • Level headed and can express ideas in a clear and impactful manner What we offer • A unique experience in an international, entrepreneurial yet structured environment • An unparalleled personal and professional improvement as our longer-term objective is to train the next generation of leaders of our future internet service lines • The opportunity to be part of the team of talented people with the best backgrounds | |
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