MicroSave Consulting (MSC) recrute 01 Associate Communications Manager
MicroSave Consulting (MSC) is a boutique consulting firm that has, for 20 years, pushed the world towards meaningful financial, social, and economic inclusion. With 11 offices around the globe, about 180 staff of different nationalities and varied expertise, we are proud to be working in over 65 developing countries. We partner with participants in financial services ecosystems to achieve sustainable performance improvements and unlock enduring value. Our clients include governments, donors, private sector corporations, and local businesses. We can help you seize the digital opportunity, address the mass market, and future-proof your operations.
Job Description
Are you energetic, motivated, and have a background in marketing and communications? If yes, then this role is for you! We seek someone who can rise to assist a global consulting company’s marketing and communication team in marketing, communication, and content and branding strategies. In this role, you will work with our technical experts to raise awareness of the MSC brand among governments, the media, financial and banking bodies, funding agencies, and other stakeholders in the social and economic development ecosystem in Francophone markets, and beyond.
Essential Skills
The candidate should have excellent interpersonal skills and should be excellent in French and English. Proficiency in Microsoft Word, Excel, PowerPoint, Photoshop, Premiere, and Illustrator will be a plus. The candidate should also have excellent knowledge of working with LinkedIn, Facebook, Twitter, and YouTube for B2B or B2C marketing. Should also have knowledge and skills to use a website content management system, and should have knowledge in SEO and SEA. Working experience with media and PR will be a plus. Should have knowledge of customer relationship management, loyalty solutions (emailing, newsletter, etc.), growth hacking, and e-commerce.
Description
The Associate Communications Manager will have specific responsibilities that include:
- Help the team in the implementation of the strategic marketing plan to increase the notoriety of the Helix Institute
- Leverage existing websites and our social media presence to maximize downloads of its material,
- Develop a wide variety of marketing collaterals, content and messaging to support the above,
- Track website and social media traffic through google analytics, and,
- Help the development of the new knowledge portal to become the reference in digital finance.
The Associate Communications Manager will also participate in performing the following tasks:
- Assist the team in the implementation of the global marketing and communication strategy in order to strengthen the notoriety of the Helix and MicroSave brands,
- Help set up and deploy the B2B strategy,
- Assist the team in developing a social media strategy for Helix and MicroSave in Africa, focusing on LinkedIn, Facebook, Twitter and YouTube, working closely with the Knowledge Management and Marketing team based in Lucknow, India,
- Support the Helix and MicroSave teams in creating engaging and regular content,
- Support the MicroSave francophone team in creating engaging webinars via the go to webinar platform,
- Assist in the design and development of relevant marketing materials for Helix and MicroSave in close collaboration with the knowledge management and marketing team based in Lucknow,
- Help the team manage the Helix, MicroSave and Digital Finance Hub websites and the strategy to keep them up to date,
- Build audience loyalty through our monthly newsletters and various communication channels,
- Analyze our monthly audience via google analytics and make our strategy evolve accurately.
Requirements
Qualifications:
- A bachelor’s degree or equivalent in marketing, communication, commerce, or other relevant professional qualifications in line with the areas of specialization.
Desired skills and competencies:
- Experience with Google and Bing services, including Google Analytics and Webmaster Tools,
- Experience with Google Keyword Tool, working understanding of HTML and CSS,
- Experience with Media will be a plus.