| African Management Institute recruits 01 Marketing & Communications Coordinator | |
| Description de l’offre Marketing & Communications Coordinator, West & Francophone Africa African Management Institute Dakar, Sénégal Temps plein · Manager AMI is expanding rapidly. We are looking for a Marketing & Communications Coordinator, West & Francophone Africa to coordinate marketing and recruitment efforts across West Africa, with a focus on francophone countries and French-speaking participants. This is a chance for an outstanding marketing professional with a passion to support small and medium-sized enterprises (SMEs) grow and scale, to be part of Africa’s transformation. The coordinator must have a strong entrepreneurial spirit; be passionate about skills and enterprise development as a way to transform Africa; have great relationship building and management skills, and understanding of sourcing for entrepreneur support programmes in Africa. The successful candidate will report to the Francophone West Africa Regional Representative and work as part of AMI Group’s Marketing & Communication team, under supervision of the Director of Marketing & Communications. The Marketing & Communications Coordinator, West & Francophone Africa will be responsible for supporting AMI’s general marketing activities in Senegal and the West Africa region, with a strong focus on the Francophone market. In addition to building AMI’s brand in West and Francophone Africa, the individual will be involved in recruiting and enrolling businesses into AMI’s flagship business development programmes, specifically the medium to large scale funded programmes to be sourced predominantly within or across West & Francophone Africa. The successful candidate will be part of a dynamic international team and should already be based in Senegal. This is a great opportunity for a rising marketing star with a passion for ensuring SMEs, learning, and development play a central part in Africa’s transformation. Responsibilities General Marketing (50%) • Leads marketing and brand strategy implementation efforts across West and Francophone Africa markets with a focus on Senegal • Develop and manage production written materials, PowerPoint presentations, marketing emails, social media content and other marketing materials as needed • Represent AMI in marketing presentations and outreach activities • Collaborate as a member of the group Marketing & Communications team to ensure successful execution of a portfolio of marketing and communications campaigns • Liaise with marketing production and customer growth team members to deliver social media, marketing materials and communications campaigns related to programmes and campaigns • Serve as liaison between country representatives and group marketing team members • Support translation of marketing material translation from English into French • Manage and contribute to creative and graphic design service operations related to brand creative, brand launch(es), brand governance and brand maintenance Programme Recruitment & Sourcing (50%) • Lead marketing and recruitment for AMI’s programmes – implement and contribute to strategy for recruiting, building relationships and enrolling leaders and entrepreneurs in AMI programmes • Explain products and programmes to business leaders and potential participants through various communications channel – video, phone, SMS, and social media • Utilize and manage customer contacts through a customer relationship management (CRM) system • Expand relationships with SMEs by engaging with potential customers in the AMI Thrive business community and across Africa • Liaise with marketing production team members to deliver events, marketing materials and digital campaigns relevant to the programme • Coordinate across various departments to ensure incoming and enrolled participants learning needs are adequately served and relevant data is properly captured • Work across the company with various teams to continually improve the recruitment and enrolment process Skills & Attributes • Excellent French written and verbal communication skills and speaks with confidence and conviction. The individual is able to convince people to consider options beyond that of which they have already considered or discovered themselves. • Business-level English skills (written and spoken) required • Strong entrepreneurial spirit and business sense to drive growth and close deals • Outgoing personality with great relationship building and management skills • Proven ability to generate new leads and relationships and systematically convert those leads into sales • Highly level of proficiency with computer programmes (MS Office etc.) and online tools (social media, CRMs, email marketing systems) • Passionate about business learning and capacity building for SMEs and African leaders • A commitment to AMI’s values of excellence, innovation and accountability • Thrives in a fast-paced, entrepreneurial environment • Absolutely rock-solid integrity • Demonstrated network and/or local community connections preferred • Self-starter with a proactive approach, strong time management and prioritization skills • Goal-oriented, hitting monthly and quarterly goals with the energy and stamina to work well in a fast-paced environment. • Proven ability to work independently / remotely, as well as on a team Education And Experience • Graduate degree from an accredited university or equivalent experience • 5-7 years marketing, educational programme recruitment, sales and business development, experience related to SME support and/or business learning programmes a plus • Exceptional project management skills to deliver marketing projects and monitor leads in the business development process • Social media, graphic design, and/or media production capabilities a plus • Experience using Salesforce or other CRM systems desired | |
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